Cherry Hill grew in accordance as the vision of the American dream continuously widened. After the great depression, luxury and entertainment were the most popular concerns even as the US faced the prospect of entering another growing World War. The entrepreneurs in the area took critical gambles on the cheap property Delaware Township, and banked on its close proximity to both Gloucester City and Camden County as well as the longstanding population of South Jersey and especially Philadelphia. The sleepy agrarian area also proved exceptionally inviting for resort oriented ventures, such as entertainment.